Audience analysis
Autor(es) - Denis McQuail
- €24.60
In this book, the author provides a coherent and succint account of the concept "media audience" in terns of its history and its place in present-day media theory and research. He describes and explains the main types of audience, alternative theories about the audience, and the main traditions and fields of audience research.
- Formato: Capa Mole
- Nº de páginas: 166
- Editado em: 1997
- Idioma: Inglês
- ISBN: 0761910026